OWNERSHIP RULE #2 of 14: A Company isn’t worth anything if nobody wants to own it.

Alright, let’s talk business, but not the boring, run-of-the-mill stuff. We’re diving into the landscape industry—where beauty meets business. Here’s the deal: your company’s worth isn’t just dollars and cents. Nope, it’s about being the kind of company that everyone wants a piece of. That’s where the Great Game of Business (GGOB) swoops in with some seriously savvy advice. So, grab your shovel, and let’s dig into how this game-changing concept can make your landscaping business irresistible to potential owners.

Jack Stack’s book, “A Stake in the Outcome,” is a treasure trove of insights for building a successful and inclusive workplace. Among his 10 Ownership Rules, Ownership Rule #2 stands out with its powerful message: “A company isn’t worth anything if nobody wants to own it.” In this article, we’ll explore the significance of Ownership Rule #2 in the context of the landscaping industry and how it can drive success and sustainability.

Understanding Ownership Mentality in Landscaping

The landscaping industry operates in a competitive and seasonal environment where client satisfaction and quality work are paramount. To thrive in such an industry, companies must foster an ownership mentality. Here’s how Ownership Rule #2 is relevant to the landscaping sector:

  1. Attracting and Retaining Clients: In the landscaping business, clients are the company’s lifeblood. Without a client base that values and appreciates your services, the company’s worth diminishes significantly. An ownership mentality among employees ensures that every interaction with a client is positive, leading to customer loyalty, referrals, and repeat business. When everyone in the company thinks and acts like an owner, they understand the importance of client satisfaction, contributing to the company’s long-term value.
  2. Reputation and Brand Image: A company’s reputation and brand image are critical in attracting new clients and retaining existing ones. An ownership mentality emphasizes taking pride in the work and delivering the best possible service. When employees think and act like owners, they are more likely to uphold the company’s reputation, resulting in a strong and positive brand image. This, in turn, adds value to the company by attracting a more extensive client base and commanding higher prices.
  3. Quality Assurance: Maintaining consistently high-quality work is essential in the landscaping industry. An ownership mentality encourages employees to take personal responsibility for the quality of their work. This ensures that each project, from mowing lawns to designing landscapes, meets or exceeds client expectations. A company with a reputation for delivering quality work is inherently more valuable because it can charge premium prices and enjoys client loyalty.
  4. Employee Engagement and Retention: An ownership mentality doesn’t stop at client interactions; it also applies to how employees view their roles within the company. When employees feel a sense of ownership and responsibility, they are more likely to be engaged, committed, and loyal. Engaged employees not only perform better but also contribute to a positive company culture. This, in turn, enhances the company’s worth as it becomes an attractive place to work and invest in.

Implementing Ownership Rule #2 in the Landscaping Industry

To put Ownership Rule #2 into practice in the landscaping industry, consider the following steps:

  1. Client-Centric Approach: Promote a client-centric approach throughout the organization. Ensure every employee understands the importance of satisfying clients and building long-lasting relationships. Encourage proactive client communication and responsiveness.
  2. Quality Control: Implement stringent quality control measures to ensure that every project meets high standards. Create a culture of accountability where employees take pride in their work and take responsibility for the outcome.
  3. Training and Development: Invest in training and development programs to enhance employee skills and expertise. This not only improves the quality of work but also helps employees feel more capable and confident in their roles, fostering an ownership mentality.
  4. Recognition and Incentives: Recognize and reward employees who consistently demonstrate an ownership mentality. Create incentive programs that tie employee performance to the company’s growth and success.


Jack Stack’s Ownership Rule #2, “A company isn’t worth anything if nobody wants to own it,” holds profound significance in the landscaping industry. In an environment where client satisfaction, reputation, and quality work are paramount, fostering an ownership mentality among employees is critical. When everyone in the organization thinks and acts like an owner, the company’s worth increases by attracting and retaining clients, enhancing its reputation, and ensuring the quality of its work. Furthermore, an ownership mentality drives employee engagement and retention, making the company an attractive and valuable entity in the long run.

About Me

Through my experiences, I have been fascinated by business and all it offers to improve people’s lives. From working on the shovel, business visioning, and everything in between to sharing my experiences through personalized coaching services, my goal is to help other owners work on their businesses, increase profits, and have more time for themselves while finding enjoyment. 

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